Elvis Lau drives Ecosystem & Partnerships at Backpack, focusing on ecosystem growth for the Backpack wallet, the Mad Lads NFT collection, and Backpack Exchange. Prior to this role, he served as Director at PANONY and PANews, where he specialized in ad products, media monetization, and go-to-market solutions. With a robust background in digital innovation, Elvis has led Digital & Innovation at TVB, Hong Kong’s largest television broadcaster, and headed Commercial operations at a regional programmatic ad agency. As co-founder of Artisan Collective, he champions the transition to Web3, driving mass adoption through industry newsletters, podcasts, and strategic event partnerships.